Smart business goals: four steps to finally achieve them

Are you feeling frustrated over your company’s progress? Have you heard of SMART business goals?

The dream of every business owner is to be successful. That is why, from the beginning, we set smart business goals. They tell you what makes your business unique and can help identify important activities.

When we fail to reach them, it can make a company feel stagnated, but don’t worry! We selected the top strategies to help you succeed and start reaching your business goals.

1. Set up SMART business goals

Yes, this is still an article on reaching your business goals, but the first step is reevaluating your current ones.

Not every goal is born equal, and there is the possibility that your expectations are too high. You should consider how important the goal is concerning other priorities you have set for your business and then finally if the goal is realistic or not. In other words, start from a minimum smart goal and add on to it until reaching your ultimate objective.

What is a SMART business goal?

A SMART goal contains five components:

  • Specific
  • Measurable
  • Attainable
  • Relevant
  • Time-bound

These assure that you have goals that are accomplishable and measurable. An artist, for example, may transform the broader objective of “selling more paintings” into “selling two paintings to new clients by the end of the month”.

2. Keep track of your business goals

You can create a goal-setting process to not lose sight of what’s important, but it means nothing if you don’t know whether or not you achieved your goal.

All the important things that happen in your company need to be analyzed to understand what fundamentals you may have overlooked. But before analyzing, it is important to make sure you are keeping track of everything you do.

This might sound like a no-brainer, but it can cause more harm than good if not done well. You can start analog by getting yourself a notebook and writing down all the tasks you do each day.

However, there are a lot of analytics tools in the market that you can use to measure not only your company’s progress but also yours as a leader. For example, if you work with sales, a Customer Relationship Management tool will automatically keep track of every contact your staff had with your clients.

Group of people extend their hands in the middle, as a communion symbol. Smart business goals will make a team work better together.
A team with SMART business goals will work better together.

3. Predict with forward-looking metrics

When establishing a goal, it is important to find out what you can do with the data. You’ll need to measure whether or not you achieved it and whether it is worth continuing to invest in it.

In other words, there are two major moments when metrics shine: when analyzing if what the company is doing is in sync with goals; and predicting what needs to happen next.

Here is where the SMART goals become most important to analyze whether you’re achieving them. If not, then there’s no point in analyzing metrics for this or that goal.

In our example, “selling two paintings to new clients by the end of the month”, knowing if you sold the paintings to new people is the most basic analysis you’ll need to do. But what will make a difference in your business is discovering how many paintings you had to do and how many people you had to show one specific artwork before selling it.

4. Remember to be flexible

The last step to achieving your business goals is to be welcoming of change. Not everything will happen as planned, and, ironically, you need to be prepared for that.

Planning for this, however, is easier said than done. What all businesses need is to have a flexible mindset. Being more adaptive means that you’ll adjust better when things don’t go as planned (or ideally, before they happen).

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Find out how Clubnet works with you to achieve these goals and take your business to the next level. Contact us!

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